Essay: “The home evolution”

One of the tasks set to me while I worked full time for the postal service was to deliver IKEA catalogs every year to those who had no objections to receiving piles of advertisements in their mailbox every week. As I had to drag these rather heavy things around for most of the week one did grow curious about the exact content of their glossy pages. So I did have a peek or two, page after page filled with pictures of rooms that looked almost lived in, furnished with IKEAs best products.

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